The words matter.
In his book “Magic Words” Berger explains science about “language” and how to use it in practice.
Key takeaway from the book is the power of word of mouth and how to use it. How to get it? With the idea of “social currency” It is about we re more likely to share things that make us look good than make us look bad.
Author, Jonah Berger, creates a framework to use language in more efficient manner called SPEACC – Similarity – Post questions – Emotion – Agency – Confidence – Concreteness
Link and features for the book @ Amazon
- Print length: 256 pages
- Language: English
- Publisher: Harper Business
- Publication date: March 7, 2023
I advise to listen Think Fast, Talk Smart: The Podcast to learn more about the book and author. That podcast series is also good place to be follow for similar content. Content is produced by “Stanford Graduate School of Business“
Final remark from the podcast about the book is to be underlined is “understand your audience”
ARABACI SPACE 